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avi-systems.ru
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The ever-increasing number of consumers using mobile devices while shopping in-stores has challenged brick-and-mortar retailers to integrate mobile touchpoints along the journey to purchase. To assist retailers with their digital transformation to become the Store of the Future, Extreme Networks, Inc. By collecting contextual analytics from both Wi-Fi and BLE beacon technology, retailers and store associates can better understand guest demographics, shopping patterns, personal preferences and their exact location in stores, enabling store associates to better engage with customers face-to-face, improve experiences, optimize workflow and store layout and increase sales. Analytics include new or repeat visitors, the amount of time spent browsing in-store, heat maps, peak and off-peak hours, visitors to associates ratio per zone and customer location down to 1 to 2 meters.

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